Ferragamo glamour

Looking every so chic! Massimiliano Giornetti

Immediately you could see that new creative director Massimiliano Giornetti loves to be by the water. The designer spends a week each year in the Italian coastal town of Positano. The designer sure has ruffled up the label and injected into it some Italian glamour. The 39-year-old designer loves seeing "people coming off their boats.. and their style is very chic". So the designer decided to dedicate a collection to precisely these people. 

 

Giornetti says that to him "luxury is freedom" and its "playful, colorful, and detailed more than minimal". this sentiment is defiantly what was portrayed with his creations this season. I want to wear these pieces and walk along the water or one of the gorgeous free-flowing gowns for a lavish dinner.

Gorgeous color blocking

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The designer found a harmonious playing field between the tribal and tropical. He welded the tow together in this collection to create a very chic yet cool look.